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Case Studies & Track Record
Evidence of capacity: 20+ client organisations from 10+ countries, with fieldwork
delivered across Tanzania, Kenya and Rwanda.
20+
Client organisations served
10+
Countries of client origin
Tanzania, East Africa & Sub-Saharan Africa
Geographic footprint
Quant · Qual · M&E
Full spectrum capability
Trusted by
Our clients
BANKING · CATI TRACKING
Nationwide Customer Experience & NPS Tracking — Stanbic Bank Tanzania
The Brief
Stanbic Bank Tanzania (Standard Bank Group) needed to measure satisfaction, loyalty (NPS) and service performance across physical and digital banking touchpoints — continuously, not as a one-off.
The Outcome
Identified key service gaps, prioritised the drivers of dissatisfaction, and
delivered actionable recommendations that informed the bank’s CX
transformation strategy.
Our Approach
Quantitative CATI-based longitudinal tracking: 1,200–1,500 respondents per wave, nationally, across retail, SME and corporate segments — with driver and time-series analysis across waves.
FMCG · MARKET ENTRY · TZ/KE/RW
Cross-Border Market-Entry Due Diligence — Nomura Research Institute / Lion Corporation
The Brief
A Japanese multinational needed evidence to decide whether — and how — to enter the oral- and personal-care categories across Tanzania, Kenya and Rwanda.
The Outcome
Delivered the evidence base behind the client’s East African market-entry strategy, including which market to prioritise and at what price point.
Our Approach
Consumer quantitative research with 1,000 respondents plus 20+ trade interviews, covering market sizing, segmentation, competitive landscape, and import & pricing dynamics across all three markets.
FMCG · PRODUCT TESTING
Beverage Sensory Evaluation — Kerry Group
The Brief
Kerry Group needed controlled, statistically reliable consumer feedback on new beverage formulations before finalising a product for the Tanzanian market.
The Outcome
Clear, statistically-grounded product feedback that informed the final formulation ahead of launch.
Our Approach
A 500-participant central-location test (CLT) in Dar es Salaam, run at our controlled testing facility with structured sensory-evaluation protocols.
TELECOM · CAPI
Telecom Market & Customer Insights — OpinionWAY
The Brief
OpinionWAY (Côte d’Ivoire) needed independent fieldwork on telecom usage behaviour and brand perception across Tanzania’s regions.
The Outcome
CA verified, geo-tagged dataset delivered on schedule, giving the client confidence in fieldwork quality across a dispersed sample.
Our Approach
GPS-enabled, supervisor-audited CAPI fieldwork with 1,000 respondents across 9 regions, using tablet-based data collection with real-time quality checks.
HOUSING FINANCE
Housing Microfinance Market Assessment — Habitat for Humanity International / TMRC
The Brief
Habitat for Humanity and the Tanzania Mortgage Refinance Company needed to understand demand and affordability for housing-microfinance products among low-income households.
The Outcome
Affordability and product-design insight used by financial institutions to shape housing-microfinance offers for underserved households.
Our Approach
Household surveys with 500 respondents and 25 stakeholder interviews across multiple regions, covering affordability modelling and product-design preferences.
CIRCULAR ECONOMY · GIS
Plastics Value-Chain Mapping — Mr. Green Africa
The Brief
Mr. Green Africa needed to map the plastics value chain and collector networks across Tanzania and Kenya to plan a circular-economy expansion.
The Outcome
A geo-referenced map of the value chain that informed collector-network investment decisions.
Our Approach
Market-systems mapping with GIS, covering 200+ stakeholders and 20+ key-informant interviews across both countries.
Beyond market research
Monitoring & Evaluation Engagements
Independent monitoring, evaluation and post-market surveillance for development programmes and health initiatives.
| Programme | Monitoring work | Partner / Funder |
|---|---|---|
| Clean Cooking for a Sustainable Future | Distribution, implementation & output monitoring; end-of-project evaluation | TASI (Sida-funded) — independent monitor |
| Okigusuri Placement-Medicine System (PHC access & self-medication) | Programme, activity & household-level monitoring; mid-term assessment (Kisarawe, Coast) | AfriMedico (Japan) — monitoring partner |
| Acceptance & Post-Market Performance of CheckFor HIV Rapid Test | Post-market surveillance; facility & community acceptance | Canadian Biotech · Check For Diagnostics |
| Climate-Smart Agriculture & Smallholder Livelihoods | Routine monitoring; adoption, productivity & community-outcome assessment | TASI; cooperatives; local government |
Detailed project references are available on request.
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