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Our Services
TSMR provides end-to-end research, analytics, and advisory solutions that help organisations understand markets, measure impact, manage risks, and make evidence-based decisions.
TSMR provides end-to-end research, analytics, and advisory solutions that help organisations understand markets, measure impact, manage risks, and make evidence-based decisions.
Core services
What we deliver
CORE SERVICE
Marketing Research
Decision-grade consumer and market intelligence for FMCGs, banks, telecoms and manufacturers — from market entry to brand tracking.
Brand Health Study
A brand is like a heartbeat — you rarely think about it until something feels off. Our brand health studies take the full reading: who knows you, who buys you, what they believe about you, and who is quietly drifting toward the competition. You receive a clear scorecard of awareness, usage, positioning, loyalty and perception — and because we track it wave after wave, you can see whether the treatment is actually working.
Usage & Attitude (U&A) Studies
Behind every purchase is a habit, and behind every habit is a belief. Our U&A studies map both: who uses your category, how often, on which occasions, at what spend — and the attitudes, motivations and barriers underneath it all. It is the foundational map of a market; segmentation, positioning and every launch decision that follows stand on it. If you are serious about the Tanzanian consumer, this is where you start.
New Product Assessment
Every launch is a bet; our job is to load the dice in your favour. We screen concepts with real consumers, measure purchase intent, test price points and check category fit — in the trading centres, dukas and households where the product will actually live. The ideas that survive our testing arrive on shelves already knowing their customer.
Customer Satisfaction & NPS Tracking
Satisfaction is invisible until you measure it; dissatisfaction is invisible until customers leave. We run tracking waves that keep both in plain sight — for Stanbic Bank Tanzania that means 1,200–1,500 interviews per wave across retail, SME and corporate segments. Beyond the scores, our driver analysis isolates the handful of service moments that genuinely move loyalty, so your team fixes what matters first.
Market Entry & Due Diligence
Before capital crosses a border, evidence should cross it first. We size the market, segment the demand, map the competitors and untangle import, pricing and regulatory dynamics — across Tanzania, Kenya and Rwanda in a single coordinated study. When Nomura Research Institute needed ground truth for Lion Corporation’s East African entry, our fieldwork covered 1,000 consumers and more than 20 trade interviews before the decision was made.
Retail Census & Distribution Mapping
A distributor’s spreadsheet and an actual shelf often tell two different stories. Our field teams walk the trade routes outlet by outlet — dukas, kiosks, supermarkets, open-air markets — GPS-tagging availability, visibility, pricing and competitor presence as they go. That census approach, applied nationwide to Bakhresa Group’s Azam range, shows you precisely where your distribution is winning and where it only exists on paper.
Product & Sensory Testing (CLT)
Consumers can rarely explain why they prefer one formulation over another — but give five hundred of them a structured scorecard and the pattern becomes unmistakable. In our controlled central-location tests, participants taste and rank blind and branded samples while we capture preference, sensory attributes and purchase intent. Our 500-participant beverage study for Kerry Group turned taste into a confident product decision.
CORE SERVICE
Monitoring, Evaluation & Learning (MEL)
TSMR supports organisations in measuring performance, assessing outcomes, and generating evidence for continuous improvement.
CORE SERVICE
Feasibility Studies & Business Advisory
Turning Opportunities into Investment Decisions
TSMR provides research-driven advisory services that support investors, companies, and institutions in evaluating opportunities and reducing business risks.
CORE SERVICE
Data Analytics & Research Intelligence
Transforming Data into Actionable Insights
TSMR combines research expertise with advanced analytics to generate meaningful intelligence from complex datasets.
CORE SERVICE
Financial, Insurance & Regulatory Research
Specialized Intelligence for Complex Sectors
TSMR provides sector-specific research expertise for financial institutions, insurers, and regulated industries.
How we collect data
Our methods
Every service above is delivered through the right mix of these field methods — all running on
SurveyToGo, ODK and Kobo data-collection platforms.
Every service above is delivered through the right mix of these field methods — all running on SurveyToGo, ODK and Kobo data-collection platforms.
CATI — Telephone Surveys
Structured interviews from our 10-seat Dar es Salaam call centre, in Swahili, English and local languages, with live supervision.
Turnaround: 5–10 days
Samples: 3,000+
10 CATI seats
- National tracking waves, opinion polls, CSAT/NPS programmes
- Real-time dashboards with live progress tracking
CAPI — Face-to-Face Fieldwork
Tablet-based household, intercept and outlet interviews across all 31 regions — GPS-enabled and supervisor-audited.
Samples: 5,000+
50+ tablets
500+ field researchers
- Household surveys, retail censuses, usage & attitude studies
- GPS capture and geo-location tags on every interview
WhatsApp, SMS & Online Surveys
Mobile-first surveys on the platforms Tanzanians actually use — fast, affordable reach for short polls and feedback programmes.
Turnaround: 48hrs–5 days
Swahili & English
- Ad tests, price checks, NPS & CSAT feedback
- Airtime / mobile-money incentives handled end-to-end
Qualitative: FGDs, IDIs & KIIs
Focus groups, in-depth interviews and key-informant interviews run by experienced Swahili- and English-speaking moderators, with full transcription and translation.
CLT facility access
Transcripts + video
- Concept testing, sensory panels, community consultations
- Stakeholder and trade interviews for B2B studies
CAPI — Face-to-Face Fieldwork
Tablet-based household, intercept and outlet interviews across all 31 regions — GPS-enabled and supervisor-audited.
Samples: 5,000+
50+ tablets
500+ field researchers
- Household surveys, retail censuses, usage & attitude studies
- GPS capture and geo-location tags on every interview
WhatsApp, SMS & Online Surveys
Mobile-first surveys on the platforms Tanzanians actually use — fast, affordable reach for short polls and feedback programmes.
Turnaround: 48hrs–5 days
Swahili & English
- Ad tests, price checks, NPS & CSAT feedback
- Airtime / mobile-money incentives handled end-to-end
Quality assurance
How we guarantee data quality
The QC workflow below is applied on every project — the same standards that pass international
clients’ audits.
Not sure which service fits?
Send us your research question — we’ll recommend the service, methods, timeline and budget within one business day.
CORE SERVICE
Social & Public Health Research
TSMR conducts high-quality research to support healthcare organisations, governments, NGOs, and development partners in designing and improving interventions.