Independent Research · Data Analytics · Advisory · Est. 2014
Turning Data into Strategic Decisions.
Turning Data into Strategic Decisions.
We help businesses, governments, development partners and investors make confident decisions through reliable data, rigorous research and actionable insights — across Tanzania, East Africa and Sub-Saharan Africa.
500+
Trained researchers
31/31
Tanzanian regions covered
20+
Client organisations served
10+
Countries of client origin
Tanzania, East Africa & Sub-Saharan Africa
Geographic footprint
What we do
End-to-End Research, Analytics & Advisory
Six core service lines, delivered through proven quantitative and qualitative methods — CATI, CAPI, online & WhatsApp surveys, FGDs and IDIs.
Six core service lines, delivered through proven quantitative and qualitative methods — CATI, CAPI, online & WhatsApp surveys, FGDs and IDIs.
Marketing Research
Brand tracking, CSAT/NPS, product & sensory testing, retail census and market-entry due diligence.
Social & Public Health Research
Public health, health systems, KAP and behavioural studies, pharmacovigilance and health market assessments.
Monitoring, Evaluation & Learning
Baseline, midterm and endline evaluations, impact assessments, results frameworks and theory of change.
Feasibility Studies & Business Advisory
Feasibility studies, market-entry, business cases, investment research and commercial due diligence.
Data Analytics & Research Intelligence
Statistical analysis, dashboards, survey programming, AI-assisted analysis and insight generation.
Financial, Insurance & Regulatory Research
Insurance and banking research, financial inclusion, product assessment, risk and regulatory analysis.
Our methods:
CATI — 10 seats, samples 3,000+
CAPI — 50+ tablets, samples 5,000+
WhatsApp / SMS / Online
FGDs, IDIs & KIIs
SurveyToGo · ODK · Kobo
Who we serve
Sector experience
Banking & Finance
Insurance
FMCG & Retail
Construction & Building Materials
Telecoms
Healthcare & Life Sciences
Real Estate & Urban Development
Agriculture & Clean Energy
Circular Economy
Manufacturing & Industrial
Development Partners, NGOs & Government
Proof of work
Featured case studies
BANKING
National CSAT & NPS Tracking — Stanbic Bank Tanzania
Multi-wave CATI tracking, 1,200–1,500 respondents per wave across retail, SME and corporate segments — informing the bank’s CX transformation strategy.
FMCG · MARKET ENTRY
Cross-Border Due Diligence — Nomura / Lion Corporation
1,000 consumers and 20+ trade interviews across Tanzania, Kenya and Rwanda — evidence behind a Japanese multinational’s East African market entry.
HOUSING FINANCE
Housing Microfinance Assessment — Habitat for Humanity / TMRC
500 households and 25 stakeholder interviews across multiple regions — affordability modelling and product-design insight for financial institutions.
Free data & analysis
Latest Tanzania insights
JULY 2026 · REPORT
Mobile Money Habits in Rural Tanzania: 2026 Snapshot
Findings from 2,000 CATI interviews spanning all 31 regions, on how rural households save, send and spend digitally.
JUNE 2026 · MAKALA
Jinsi Watanzania Wanavyonunua Bidhaa za FMCG 2026
Makala kwa Kiswahili kuhusu tabia za walaji na mabadiliko ya soko la Tanzania.
MAY 2026 · BLOG
CATI vs. WhatsApp Surveys: Cost & Speed Compared
What twelve years of fieldwork taught us about running both methods on the same study.
Start a project
Request a proposal
Tell us what you need to learn. We respond within one
business day with an approach and an indicative budget.
- +255 764 860 507 / +255 657 220 657
- WhatsApp Business — instant reply during office hours
- P.O. Box 12405, Shamo Tower, First Floor, New Bagamoyo Rd, Mbezi Beach (Shule), Dar es Salaam
- [email protected]