Independent Research · Data Analytics · Advisory · Est. 2014
Turning Data into Strategic Decisions.
Turning Data into Strategic Decisions.
We help businesses, governments, development partners and investors make confident decisions through reliable data, rigorous research and actionable insights — across Tanzania, East Africa and Sub-Saharan Africa.
500+
Trained researchers
31/31
Tanzanian regions covered
20+
Client organisations served
10+
Countries of client origin
Tanzania, East Africa & Sub-Saharan Africa
Geographic footprint
What we do
End-to-End Research, Analytics & Advisory
Six core service lines, delivered through proven quantitative and qualitative methods — CATI, CAPI, online & WhatsApp surveys, FGDs and IDIs.
Six core service lines, delivered through proven quantitative and qualitative methods — CATI, CAPI, online & WhatsApp surveys, FGDs and IDIs.
Marketing Research
Brand tracking, CSAT/NPS, product & sensory testing, retail census and market-entry due diligence.
Social & Public Health Research
Public health, health systems, KAP and behavioural studies, pharmacovigilance and health market assessments.
Monitoring, Evaluation & Learning
Baseline, midterm and endline evaluations, impact assessments, results frameworks and theory of change.
Feasibility Studies & Business Advisory
Feasibility studies, market-entry, business cases, investment research and commercial due diligence.
Data Analytics & Research Intelligence
Statistical analysis, dashboards, survey programming, AI-assisted analysis and insight generation.
Financial, Insurance & Regulatory Research
Insurance and banking research, financial inclusion, product assessment, risk and regulatory analysis.
Our methods:
CATI — 10 seats, samples 3,000+
CAPI — 50+ tablets, samples 5,000+
WhatsApp / SMS / Online
FGDs, IDIs & KIIs
SurveyToGo · ODK · Kobo
Who we serve
Sector experience
Banking & Finance
Insurance
FMCG & Retail
Construction & Building Materials
Telecoms
Healthcare & Life Sciences
Real Estate & Urban Development
Agriculture & Clean Energy
Circular Economy
Manufacturing & Industrial
Development Partners, NGOs & Government
Proof of work
Featured case studies
BANKING
National CSAT & NPS Tracking — Stanbic Bank Tanzania
Multi-wave CATI tracking, 1,200–1,500 respondents per wave across retail, SME and corporate segments — informing the bank’s CX transformation strategy.
FMCG · MARKET ENTRY
Cross-Border Due Diligence — Nomura / Lion Corporation
1,000 consumers and 20+ trade interviews across Tanzania, Kenya and Rwanda — evidence behind a Japanese multinational’s East African market entry.
HOUSING FINANCE
Housing Microfinance Assessment — Habitat for Humanity / TMRC
500 households and 25 stakeholder interviews across multiple regions — affordability modelling and product-design insight for financial institutions.
Free data & analysis
Latest Tanzania insights
AUGUST 2026 · ANALYSIS
Mobile Money and Financial Behaviour in Tanzania: What Businesses Need to Know
For millions of Tanzanians, the mobile phone is no longer simply a communication device. It is increasingly a wallet, payment terminal, savings channel, borrowing platform, business tool and connection point to the wider financial system.
SEPTEMBER 2026 · STUDY
Beyond Taste: Understanding the Total Product Experience in Tanzania
Consumers do not buy taste alone. They see the package before experiencing the product. They compare the price before deciding whether to try it. They interpret colours, labels, claims, pack sizes and brand names. They compare the product with alternatives …
AUGUST 2026 · BLOG
Tanzania’s Life Insurance Opportunity: Is Awareness a Bigger Barrier Than Affordability?
When discussing why life insurance remains underutilised in Tanzania, one explanation usually comes first: people cannot afford it.
Start a project
Request a proposal
Tell us what you need to learn. We respond within one
business day with an approach and an indicative budget.
- +255 764 860 507 / +255 657 220 657
- WhatsApp Business — instant reply during office hours
- P.O. Box 12405, Shamo Tower, First Floor, New Bagamoyo Rd, Mbezi Beach (Shule), Dar es Salaam
- info@tsmr.co.tz