Telecommunication Market Research for OpinionWay West Africa
Client OpinionWay West Africa place their expertise to unlock growth in African markets and explore untapped opportunities by providing reliable, insightful and actionable data Objective To understand user perceptions, conduct competitor analysis, and study brand positioning in the Tanzanian telecommunication market Approach Customer Satisfaction Study Conducted surveys and interviews to gauge user perceptions of various…
Concept User Testing on Social Media for Mantaray Company
Client Mantaray Company (South Africa) are about all things User Experience. They research and Design digital products and services for the African market. Objective To conduct concept user testing focused on social media usage, specifically Facebook, among users and non-users in Tanzania Approach Target Audience Identified and segmented Facebook users and non-users in Tanzania User Testing…
Housing Microfinance Market Research in Tanzania for Altair
Client Altair Consultancy provides high quality, creative solutions to the varied and dynamic challenges facing socially-focused organisations today. Their independent, insightful, strategic, and tactical advice helps their clients solve complex problems. Objective To gather insights from low-income communities regarding the housing sector and the availability of housing microfinance products in Tanzanian financial institutions Approach Data…
Market Research on Recycling in Tanzania for Mr Green Africa
Client Mr Green Africa is commited into trading recyclable materials while achieving tangible social and environmental impact Objective To conduct a comprehensive market research study on the recycling industry in Tanzania, including stakeholder mapping and providing actionable recommendations for market entry. Approach Stakeholder Mapping Identified and mapped key stakeholders in the recycling industry, including government…