About - TSMR

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About TSMR

The Tanzania Social & Marketing Research Company Ltd (TSMR) is a leading research and consulting firm dedicated to delivering high-quality, evidence-based insights that support informed decision-making. We specialise in market research, social research, monitoring and evaluation, feasibility studies, and business advisory services, helping organisations transform data into impactful strategies for sustainable growth.

Our story

Turning Data into Strategic Decisions

Founded in 2014, The Tanzania Social & Marketing Research Company Ltd (TSMR) is an independent research, data analytics, and advisory firm headquartered in Dar es Salaam, Tanzania. We help businesses, governments, development partners, and investors make confident decisions through reliable data, rigorous research, and actionable insights.

What began as a market and social research company has evolved into a multidisciplinary consultancy delivering end-to-end solutions in market intelligence, monitoring and evaluation, feasibility studies, customer experience, business advisory, health research, pharmacovigilance, and regulatory consulting. By combining robust research methodologies with digital technologies, advanced analytics, and AI-assisted data analysis, we transform complex information into practical recommendations that drive growth and impact.

With a nationwide network of 500+ trained field researchers covering all 31 regions of Tanzania, alongside a multidisciplinary team of researchers, statisticians, public health experts, economists, and industry specialists, TSMR delivers high-quality insights that meet international standards. Whether supporting market expansion, evaluating development programs, or informing strategic investments, we are committed to providing evidence that empowers better decisions across Tanzania, East Africa, and Sub-Saharan Africa.

Mission

To deliver reliable, high-quality research and actionable insights through innovative methodologies, advanced analytics, and client-centered solutions that empower informed decision-making.

Vision

To be Africa's leading provider of innovative research, data analytics, and strategic advisory solutions that drive sustainable development and business excellence.

Core Values

What We Stand For

Integrity

We uphold the highest standards of ethics, transparency, and confidentiality in every project.

Excellence

We deliver high-quality research through rigorous methodologies and continuous quality assurance.

Innovation

We embrace emerging technologies, advanced analytics, and AI-assisted research to generate deeper insights.

Client Focus

We work closely with our clients to understand their objectives and deliver tailored, actionable solutions.

Collaboration

We believe the best outcomes come from strong partnerships with clients, communities, and stakeholders.

Accountability

We take ownership of our work, delivering on our commitments with professionalism and timeliness.

Continuous Learning

We continuously strengthen our expertise to remain at the forefront of research, analytics, and consulting.

Our team

The People Behind the Insights

A multidisciplinary leadership team spanning research, data analytics, public health, evaluation, and governance.

Godfrey Mnyanyi

Managing Director | Social Research & Strategic Communication Specialist

Specialities: Social Research, Strategic Communication, Stakeholder Engagement, Behaviour Change Communication, Research Leadership, Client Advisory, Knowledge Translation.

Gothbert Peter

Research & Monitoring, Evaluation Specialist

Specialities: Research Design, Monitoring & Evaluation, Program Evaluation, Baseline and Endline Studies, Data Quality Management, Evidence-Based Reporting, Research Coordination.

Daniel Joshua

Director of Data Analytics & Public Health Research

Specialities: Data Analytics, Statistical Analysis, Public Health Research, Quantitative Research Methods, Research Data Management, Data Interpretation, Evidence Generation.

Alma Damasy

Qualitative Research & Public Health Specialist

Specialities: Qualitative Research, In-depth Interviews, Focus Group Discussions, Public Health Research, Implementation Science, Community Health Research, Behavioural Insights.

Rosemary Mwampamba

HR & Legal Affairs Officer | Governance & Compliance Specialist

Specialities: Human Resource Management, Commercial Law, Contract Management, Legal Compliance, Corporate Governance, Policy Development, Regulatory Advisory.

Why Clients Choose TSMR

Local Expertise. Global Standards. Actionable Insights.

Deep local understanding, international research excellence.

Deep Local Understanding, International Research Excellence

Established in 2014 and registered under the laws of the United Republic of Tanzania, TSMR combines strong local knowledge with globally aligned research practices. Our understanding of Tanzania’s social, economic, and business environment enables us to deliver insights that are both contextually relevant and strategically valuable.

Trusted Research Partner

TSMR supports organisations through rigorous research methodologies, strong quality assurance systems, and ethical research practices. Our experience working with local and international partners reflects our commitment to reliability, data integrity, confidentiality, and professional excellence.

Multidisciplinary Expertise

Our team brings together specialists in research, data analytics, public health, monitoring and evaluation, finance, actuarial science, business advisory, and legal compliance. This diverse expertise allows us to provide deeper insights and practical solutions across multiple sectors.

Technology-Enabled Research Solutions

We leverage modern research technologies, including CATI, CAPI, online surveys, digital data collection platforms, and advanced analytics tools, to deliver efficient, accurate, and timely research solutions.

Nationwide Research Capacity

With a network of 500+ trained researchers covering all 31 regions of Tanzania, TSMR has the capacity to execute studies at scale while maintaining strong quality controls across diverse geographic and demographic settings.

Cultural Intelligence & Respondent Engagement

Our understanding of local languages, communities, and cultural contexts enables us to collect meaningful insights and interpret findings beyond the numbers.

From Data to Strategic Decisions — At TSMR, we go beyond data collection. We transform evidence into actionable intelligence that helps businesses, governments, investors, and development partners identify opportunities, manage risks, and make informed decisions.