Home / Sectors
Sector Experience
20+ client organisations from 10+ countries — every sector below is backed by a real,
delivered engagement across Tanzania, Kenya and Rwanda.
Banking & Financial Services
Customer satisfaction and NPS tracking, service-quality measurement and financial-inclusion research for national and international banks.
- Stanbic Bank Tanzania — national CSAT & NPS tracking, multi-wave CATI (1,200–1,500 respondents per wave) across retail, SME and corporate segments
- Plus 94 Research (South Africa) — customer satisfaction tracking study
Insurance
Market feasibility and product research for insurers assessing or operating in the Tanzanian market.
- ZB Financial Holdings (Zimbabwe) — life-assurance market feasibility study for Tanzania
FMCG, Food & Beverage
Product testing, retail mapping and market-entry intelligence for local and multinational consumer-goods companies.
- Kerry Group — beverage sensory evaluation & product testing, 500-participant central-location test in Dar es Salaam
- Bakhresa Group — Azam product-retail census mapping
- Nomura Research Institute / Lion Corporation (Japan) — oral & personal-care market-entry due diligence across Tanzania, Kenya and Rwanda
Telecommunications
Usage behaviour, brand perception and market-share studies in one of Africa's most competitive telecom markets.
- OpinionWAY (Côte d’Ivoire) — telecom market & customer insights: GPS-enabled, supervisor-audited CAPI with 1,000 respondents across 9 regions
Health & Diagnostics
Post-market surveillance, health-system monitoring and community-acceptance research for health NGOs and diagnostics manufacturers.
- Canadian Biotech / Check For Diagnostics — post-market surveillance of the CheckFor HIV rapid test: facility and community acceptance
- AfriMedico (Japan) — Okigusuri placement-medicine system: primary-health access and self-medication monitoring, Kisarawe (Coast Region)
Real Estate, Housing & Urban Development
TSMR supports organisations in understanding housing markets, affordability challenges, investment opportunities and community needs through evidence-based research and market intelligence.
Areas of expertise: housing market assessments, affordable housing studies, real estate feasibility studies, housing demand analysis, tenant and household research, urban development assessments, and infrastructure-related research.
- Habitat for Humanity International / TMRC (via Altair, UK) — housing-microfinance market assessment: 500 households, 25 stakeholder interviews, multiple regions
Agriculture & Clean Energy
Adoption, productivity and community-outcome monitoring for donor-funded programmes.
- TASI (Sida-funded) — Clean Cooking for a Sustainable Future: distribution, implementation & output monitoring, end-of-project evaluation
- TASI, cooperatives & local government — climate-smart agriculture & smallholder livelihoods monitoring
Recycling & Circular Economy
Value-chain mapping and market-systems analysis for circular-economy investors.
- Mr. Green Africa (Kenya) — plastics value-chain & market-mapping study with GIS: 200+ stakeholders, 20+ KIIs across Tanzania and Kenya
Manufacturing & Industrial Markets
TSMR supports businesses seeking market understanding, investment insights and operational intelligence across manufacturing and industrial value chains.
- ZHAOMEI Logistic & TANZALINK Vehicles — market and investment research supporting their project to establish local production of plastic products in Tanzania
Technology & Digital Services
User-experience and customer-perception research for technology companies.
- Mantaray Co Limited (South Africa) — UX research delivery partner
- Global Scope Solutions (Germany) — customer perception & service-quality study, 300–400 respondents in urban business hubs
Construction & Building Materials
Customer satisfaction, distributor and specifier research for building-materials manufacturers selling into the Tanzanian construction market.
- Global Scope Solutions (Germany) — multi-wave CATI customer satisfaction survey for an international building-materials manufacturer (gypsum & construction products): 500+ interviews with customers, construction-material distributors, builders and industry experts, running in waves since 2025
Development Partners, NGOs & Government
TSMR works with development organisations and public institutions to generate evidence for policies, programs, and social interventions.
- M&E engagements spanning clean energy, health access, diagnostics and climate-smart agriculture
Working in a different sector?
Our field network covers every region of Tanzania and extends to Kenya and Rwanda — if people are your data source, we can reach them.