Concept User Testing on Social Media for Mantaray Company

tsmr-mantaray-concept-testing-social-media

Client

Mantaray Company (South Africa) are about all things User Experience. They research and Design digital products and services for the African market.

Objective

To conduct concept user testing focused on social media usage, specifically Facebook, among users and non-users in Tanzania

tsmr-mantaray

Approach

Target Audience

Identified and segmented Facebook users and non-users in Tanzania

User Testing

Conducted user testing sessions to gather feedback on social media concepts and features

Focus Group

Organized focus group discussions to delve deeper into user behaviors, preferences, and barriers to social media usage

Outcome

The study provided Mantaray Company with valuable insights into the social media habits and preferences of Tanzanian users, informing their product development and marketing strategies

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